FILM: To Be Alive!
Commissioned by SC Johnson for the 1964-1965 World's Fair, the Academy Award-winning film To Be Alive! offered an uncommon blend of authenticity, social progress and optimism. Former U.S. President Dwight Eisenhower called it "... a most imaginative film and very beautifully done. It shows the world through the children's eyes, where there is no room for prejudice or arrogance." With its exuberance and focus on the joy of being alive, the film became one of the most popular exhibits at the Fair. To Be Alive! runs about 20 minutes.