FILM: Carnaúba: A Son's Memoir
In 1998, fourth-generation SC Johnson leader Sam Johnson recreated his father's 1935 expedition from Racine, Wisconsin, to Fortaleza, Brazil. He wanted to reconnect with the memory of his father and to reinvigorate the company's spirit of adventure. But even more than an adventure, it became a journey about family.
In 2000, Sam produced a film about the trip, and shared his deepest personal feelings about reconnecting with his father. The film has since reached countless audiences with its messages about parents and children, love and support. The Washington Post called it “a personal epilogue to the importance of family.” The Tribune Review said ‘Carnaúba’ is one of the most beautiful and artistic documentaries to be produced in a long time.”
Duration: About 1 hour
FILM: To Be Alive!
Commissioned by third-generation company leader H.F. Johnson, Jr. for the 1964-1965 World's Fair, the Academy Award-winning film To Be Alive! offered an uncommon blend of authenticity, social progress and optimism.
Former U.S. President Dwight Eisenhower called it “... a most imaginative film and very beautifully done. It shows the world through the children's eyes, where there is no room for prejudice or arrogance.”
With its exuberance and focus on the joy of being alive, the film became one of the most popular exhibits at the Fair.
Duration: About 20 minutes
